What defines a good logo?
A good logo is striking with a high rate of recognisability. It is the most important association tool for the entire business. The five golden rules of logo development are 1) Be clear: the logo can underline the meaning of the name or even the purpose of the business. 2) Be unmistakable. 3) Be momorable: people are able to sketch the best logos off the top of their heads. 4) Be replicable: logos must good whether small or large, whether printed on paper or on a ball point pen.
Your logo and branding - your company's businesscard
If you are in the starting process and want to make your business known, your logo should at least point to the business's name, product offering or service. Your can and often should also contain your website address or URL. Our agency will gladly advise you on this.